Tuesday 10 September 2013

The Big Apple

So tonight was interesting as we heard a few things from the big Apple. I don't mean that location in America, but the bigger Apple. The one that makes all those lovely devices.

Apple tonight made more tech history with their announcements from California.  iOS 7 is to be launched on the 18th September and contains a lot of default things built in that most of us had to get apps for.  A cleaner screen, ease of use and the nice thing is that if people have a device with iOS 5 or above they'll be able to do this over WIFI directly from their device.

Interestingly one of the things that caught my attention was the announcement of the iPhone 5C. Multi-coloured and a "cheaper" version of the iPhone 5S.  I am sure that it might be better than it first looks, but in my mind it's devalued the iPhone. I always thought of the iPhone as a classy phone to have. Now... not so much.  How many people will buy the iPhone 5C compared to the more expensive and more "full on" iPhone 5S? Who knows.. time will tell. But was it a good strategy move?

Surely Apple don't make mistakes, they know what they are doing. Right ? 

Oh yes. Google Maps.  "Nuff Said" ;)

However, the A7 64 bit chip in the new iPhone 5S? Now that is interesting. The A7 chip is about 40 times faster than the original iPhone !  Serious bit of processing speed.. They've also added a new M7 chip which will monitor the movement of the phone. This will apparently give rise to more motion and fitness apps and this could be an interesting watch.

Security was addressed, with a fingerprint reader. Not so sure about this and again it'll have to be seen to be believed. To think that my phone will not open and potentially delete everything because it can't read my fingerprint is a concern.. but I guess if I worked for MI-5 I would like that.

Well.. let's wait and see..  I know for a fact that week tomorrow, most of the iPhone planet will have a new iOS to be introduced to, so we'll bring you more information as that becomes relevant.

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